CASE STUDY / E-COMMERCE
Growing
beyond the
bestseller.
How we helped New York Times bestselling author Joseph Nguyen grow sales across his full collection.
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Increase in ROAS
CLIENT CONTEXT
One bestseller.
More room to grow.
THE CHALLENGE
Sales were largely centered around one breakout title, and paid acquisition was concentrated on TikTok. Growth was plateauing, and the rest of the catalog had limited visibility.
THE MISSION
Expand beyond the bestseller by unlocking demand for the full collection, reaching new audiences, increasing average order value with bundles, and building a connected multi-platform system.
OUR STRATEGY
Every channel,
in tune.
We built a full-funnel system that connects awareness to acquisition to retention. Each channel plays a role—working in harmony to reach the right people, with the right message, at the right time.
AUDIENCE INSIGHTS
The audience was bigger than ‘overthinkers.’
CREATIVE TESTING
We tested a lot.
STATIC
CAROUSEL
UGC
BUNDLES
New audience and messaging angles
Weekly creative launches
Performance determined what moved forward
OUR PROCESS
Find winners. Then scale them.
SCALING WHAT WORKS
Winning creative became bigger opportunities.
Proven concepts expanded into bundles, new formats, and four platforms, increasing order value and giving more of the catalog a chance to sell.
THE RESULT
More readers.
More revenue.
jamn
jamnmarketing.com
Atlanta, GA