What Were the Results?
Client Overview
Neoteric Brands helps businesses grow by offering custom-branded, premium products in low minimums. Their streamlined co-packing service enables rapid launches with standout packaging and high-quality goods.
The Challenge
The initial campaign centered on refining keyword intent, filtering out broad terms in favor of high-converting, niche phrases. Quickly, click-through rates improved and quality leads followed, confirming the keyword-focused approach.
Our Process
Our Process
Phase 1
We launched with focused keyword discovery, identifying high-intent search behavior tied to private-label products across food, pet, and hospitality. Priority was given to terms showing clear buyer signals. Within weeks, we narrowed in on phrases that consistently converted, guiding ad copy and landing page planning. Early data validated our research direction and positioned the campaign for performance-driven growth.
We launched with focused keyword discovery, identifying high-intent search behavior tied to private-label products across food, pet, and hospitality. Priority was given to terms showing clear buyer signals. Within weeks, we narrowed in on phrases that consistently converted, guiding ad copy and landing page planning. Early data validated our research direction and positioned the campaign for performance-driven growth.
Phase 2
We structured ad groups by product category, aligning each keyword set with custom copy and tailored landing pages. Pages were built for conversion, emphasizing premium quality, low minimums, and brand control. Within weeks, Quality Scores improved and CPCs dropped, reflecting stronger alignment. These results confirmed the strength of the build and laid a foundation for long-term success.
We structured ad groups by product category, aligning each keyword set with custom copy and tailored landing pages. Pages were built for conversion, emphasizing premium quality, low minimums, and brand control. Within weeks, Quality Scores improved and CPCs dropped, reflecting stronger alignment. These results confirmed the strength of the build and laid a foundation for long-term success.
What Were the Results?
Increase in conversion rate
Increase in AOV
Increase in order placed
Phase 3
We monitored performance closely, cutting underperforming terms and reallocating spend to high-value queries. A/B tests refined headlines and calls to action to boost engagement. Within weeks, conversion rates rose while costs declined, improving campaign efficiency. These refinements validated our iterative process and kept lead quality high while maximizing the return on ad spend.
Phase 4
We scaled by duplicating top-performing campaigns and expanding into high-potential regions. Smart bidding amplified reach without sacrificing efficiency. Within weeks, inbound leads surged, and customer acquisition grew at sustainable costs. The campaign not only met performance goals but also unlocked new growth opportunities through consistent, measurable returns.
We scaled by duplicating top-performing campaigns and expanding into high-potential regions. Smart bidding amplified reach without sacrificing efficiency. Within weeks, inbound leads surged, and customer acquisition grew at sustainable costs. The campaign not only met performance goals but also unlocked new growth opportunities through consistent, measurable returns.
The Results
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View Work
New Business
Andrew Foreman-Kaye
andrew@jamnmarketing.com
MEDIA BUYS
Nathan Piper
nathan@jamnmarketing.com
DESIGNS
Josh Dysangco
josh@jamnmarketing.com
What Were the Results?
Client Overview
Neoteric Brands helps businesses grow by offering custom-branded, premium products in low minimums. Their streamlined co-packing service enables rapid launches with standout packaging and high-quality goods.
The Challenge
The initial campaign centered on refining keyword intent, filtering out broad terms in favor of high-converting, niche phrases. Quickly, click-through rates improved and quality leads followed, confirming the keyword-focused approach.
Phase 1
Phase 2
What Were the Results?
Increase in conversion rate
Increase in AOV
Increase in order placed
We monitored performance closely, cutting underperforming terms and reallocating spend to high-value queries. A/B tests refined headlines and calls to action to boost engagement. Within weeks, conversion rates rose while costs declined, improving campaign efficiency. These refinements validated our iterative process and kept lead quality high while maximizing the return on ad spend.
Ready to get your company jamn?
Check Out Our Case Studies
Client Overview
Neoteric Brands helps businesses grow by offering custom-branded, premium products in low minimums. Their streamlined co-packing service enables rapid launches with standout packaging and high-quality goods.
Connect w/ Us