Studio Luddite
B2B • DTC ecommerce
40% revenue growth in 90 days.
Studio Luddite creates architectural and decorative lighting for homeowners and design professionals. Jamn connected product-led creative, paid media, and email to help the brand reach more of the right people, generate Trade Program interest, and support revenue growth.
Brand-focused media and product-led creative, built around a premium identity.
the challenge
More reach with the same high standards.
Studio Luddite wanted to grow awareness and attract more interior designers and architects to its Trade Program. Organic social growth was limited, and strict brand guidelines constrained the use of graphics, promotional elements, and lengthy copy.
The work needed to communicate product quality and program benefits within that restrained identity. Growing the audience was one part of the brief; creating clear opportunities for purchase and Trade signup was another.
the GOAL?
Grow awareness, Trade Program interest, and revenue while preserving the brand’s premium presentation.
the approach
Let the product lead. Give every channel a defined role.
We made the product the focus and gave each channel a clear role. Meta and Pinterest introduced the collections; Google captured demand; retargeting and email supported the next step. Creative stayed consistent while the message reflected the audience.
Product-led imagery that respected the brand.
Dedicated messaging for the identified audience.
Clear routes toward purchase or Trade signup.
the work
What we put into motion.
Three connected parts of the engagement, with a clear purpose behind each.
01
Paid social
Make the product the visual hook
We developed Meta and Pinterest campaigns around product photography, restrained layouts, and concise copy. Creative addressed homeowners and design professionals, with dedicated ads supporting the Trade Program.
Product, catalog, and video creative gave the campaigns variety while preserving the identity. The message could change with the audience and collection, while the products remained central to the presentation.
Three connected parts of the engagement, with a clear purpose behind each.
02
Search + re-targeting
Give growing interest somewhere to go.
Google Search and Shopping helped capture demand for the brand and its products. Branded search, retargeting, and dedicated landing pages supported clear routes toward purchase or Trade signup.
This connected the awareness activity with opportunities to act. Each channel had a distinct role within the approach, from introducing the collections to helping interested people continue exploring them.
Three connected parts of the engagement, with a clear purpose behind each.
03
Keep the experience consistent.
Trade-focused emails extended the same editorial approach beyond the ads. Product photography led the layouts, supported by restrained typography, clear messaging, and an obvious next step.
We carried the visual system across these touchpoints so Studio Luddite remained recognizable as people explored the products and Trade Program. Clear hierarchy helped readers find the information and action relevant to them.
Three connected parts of the engagement, with a clear purpose behind each.
the results
This is what changed.
Brand-focused media helped Studio Luddite reach more potential customers and design professionals, supporting revenue growth while preserving the brand’s premium identity. The engagement spanned 18+ lighting collections.
if you like our work, we have one question:
What's holding your growth back?
Tell us where you want the business to go and what’s getting in the way. We’ll talk through the growth opportunity and outline the next steps towards achieving success for your business.